The situation is incompatible for sex with partners, and sexual desire and pleasure are natural human needs and emotions thereby people are choosing sex toys along with sexually related products to fulfill their sexual desires during quarantine. This expected growth is attributed to quarantining and physical distancing. This factor is significantly driving demand for sex toys due to growing product demand. This means there is a potential risk of transmitting the coronavirus through physical touching if the person has the virus. As per the recent evidence and data, COVID-19 illness is not a sexually transmitted disease, however, it can pass through close contact with infected person while having sex. The COVID-19 emergency has impacted the global sex toys market in a positive direction. Also, risk associated with the addition of using sex toys may further limit the market growth in the forecast years. However, the cost associated with sexual improvement products coupled with risk of chemicals that are used in making of sex toys are major restraints for the growth of the market. This expected growth is attributed to growing acceptance of sex toys to enhancing sexual life. In addition, legalization of sex toys in several countries due to penetration of social media and pop culture is expected to boost the market growth in the forecast years. Due to benefits of sex toys, swift change in consumer perception about sex toys along with increasing awareness among people about health benefits of sex toys are significantly driving the growth of the market. These devices are used for treatment of menopausal symptoms such as lichen sclerosus, vulvodynia, and gynae cancer. There are various number of sex toys available, such as massagers, dildos, vibrators and others, and people use these devices to enhance sexual desire between partners. Sex toys are also referred to as adult toys and these devices are majorly used to improve the sexual involvement of people. KEY ASPECTS OF THE INDUSTRY BOOMERS AND DECLINERS
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